A Happy Yellow School Bus

A Happy Yellow School Bus

A few months ago I shifted my work schedule to part-time employment. For the first time since Eva began Kindergarten, I had the luxury, pleasure, and purpose of seeing her off to school on the bus. It seems so simple. She boarded the big, happy, yellow bus right in...
Get Your [Marketing] Assets in Order

Get Your [Marketing] Assets in Order

When it comes to brand, certain assets immediately come to mind, assets that most established businesses have in place: a logo, a website, a tagline, pictures, ads run over the years, and so on. No matter where you’re starting from, whether you have fewer than a dozen...
How To Design A Client Persona

How To Design A Client Persona

Everywhere you look, you may be seeing prospects and future clients around every corner. How do you get in front of them? How do you land a meeting with a decision maker? Would they be a good fit for your services? The first challenge is to focus on a specific target...
Facebook Business Pages

Facebook Business Pages

When you’re logged into your Facebook Business Page, if you’ve tried to click the like button on another business page you’ve likely run into trouble. There are a couple extra quick clicks you need to make in order to like a page as a Business Page. To walk you...
SEO Tip – Content Placement

SEO Tip – Content Placement

Content marketing rests firmly in the center of digital marketing. Once you’ve created content you need to get it in front of your audience or multiple audiences. Ask yourself, how many ways can I package, distribute and reuse this content to make the value stretch as...
An Abundance of Thanks

An Abundance of Thanks

This is my favorite time of year. The seasons in Maine have changed the landscape from a warm, green forest canopy to white, snow-covered ground beneath bare winter branches. The hat and mitten box emerges from the cellar and snow boots reclaim their prominent spot in...
Love & Loss

Love & Loss

Our family suffered a great loss this week, my husband’s grandfather passed away. Marty was an amazing person, always a twinkle in his eye and love for those around him. At ninety years old, may we all be so fortunate to live a long life that will be remembered...
Commitment to Growth

Commitment to Growth

Making a commitment to personal development takes many forms. Some of us love the structure of the classroom, others like independent study, travel to conferences, or the convenience of web-based instruction. Whatever the format, no matter the flavor, the important...
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